Regular readers of this blog will testify to seeing that headline quite a few times during my season previews. I use it in times I really think a win could do us a world of good.
We've dropped one too many points away from home and although the draw in midweek wasn't so much of a disaster, failure to follow that up with a second away win of the season could be fatal to our title hopes. Chelsea now sit four points above us and you'd think that that lead should be no more if we put on a consistent run of wins between now and Christmas given that their next ten games are mostly against the teams in the top half of the league.
The last time we lost at Villa Park, Alan Hansen came up with the legendary phrase 'You'll win nothing with kids'. Shame.
But you'd think that it goes to show that we have a pretty good record there and hence shouldn't get any away day nerves.
We've got a couple of injuries in vital positions; Rafael and Evra could both miss out after limping off on Wednesday whilst Scholes is suspended. That almost certainly means that the manager will make one or two changes to the team that started against City.
Ultimately what should count more than anything on the day will be to get the three points that should put us in good stead ahead of the International break.